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Earth Inc.

The Earth is our business and your business too. Most people have a basic understanding of how a business works. If you own part of the business, then you're entitled to a share of the profits. As an owner you'll want to take good care of the assets of the business and to plan for the future so your business doesn't collapse. You'll also want to maximize your profit, or in other words, the benefit you receive from the business. Imagine the Earth as a business and you're a shareholder. We're all shareholders. Future generations are entitled to a share too. How do we maximize the benefit every shareholder receives from the Earth? How do we maximize human wellbeing? Earth, Inc. helps answer this most important question.

Board of Directors

  • Robert Costanza
  • Crea Lintilhac
  • Shuang Liu
  • Matt Sayre
  • Marjan van den Belt

Advisory Board

  • Peter Barnes
  • Paul Hawken
  • John Kassel
  • David Orr


More land has been converted to cropland since 1945 than in the 18th and 19th centuries combined.

Earth News

Creating an Earth Atmospheric Trust
Published in Science by Peter Barnes et al. More >

Blue sky thinking
"a twist on carbon cap-and-trade policies"... More >

An Earth Atmospheric Trust: A proposal to stop global warming and end poverty Internationally renowned experts call for the creation of the Earth Atmospheric Trust... More >

A Carbon Dividend?
John Carey in Business Week...More >

The Best Way to Reduce Global Warming
From Robert Reich�s blog Monday, June 18, 2007... More >

Protecting our common asset: The Earth

An article by Dr. Robert Costanza in the Rutland Herald... More >

Ecosystem Goods and Services Series: Valuation 101

How much is a pristine lake worth? A clean atmosphere? An oil field? More >

Peter Barnes

Capitalism 3.0 Presented by author Peter Barnes at the University of Vermont

January 16, 2007

Our current version of capitalism - the corporate, globalized version 2.0 - is rapidly squandering our shared inheritances. Now, Peter Barnes offers a solution: protect the commons by giving it property rights and strong institutional managers. More >